About Us
ABOUT VICTOR
International leader in badminton founded Taipei, Taiwan in 1968. We are dedicated to making badminton stronger, and loved by more people around the world, with the most advanced technologies we put on badminton rackets, footwear, apparel, and badminton-specific accessories.
World's top-ranked female shuttler Tai Tzu Ying, world champion Mohammad Ahsan/Hendra Setiawan, team champion in Europe --- Danish National Team, and many other elite pros have all been using VICTOR products which are welcomed and sold in more than 60 countries across five continents.
Chairman Chen Den Li
50 years ago, with a bold ambition to bring badminton to a higher level, doing what others wouldn’t dare in hopes to create groundbreaking products, I founded VICTOR.
Looking back at what we’ve been through and what we’ve brought to the world, I can proudly say our product ideas stay on top of the trends, our territory continues to expand, thanks to more and more elite athletes who choose to be equipped with VICTOR inventions and help us tell our story globally.
The only thing that has remained unchanged is our passion to make the sport we love better. I would like to sincerely express my gratitude to all the employees who make all this happen, and our strong distributors and dealers who share our vision, and all our partners, consumers, and players for your unwavering trust and support.
Join me to give a toast to the thriving badminton community.
OUR HISTORY
1968
“VICTOR Badmintom” specializing in shuttlecock manufacturing was founded by Mr. Chen Den Li in Taipei, Taiwan.
1969-79
“VICTOR Badmintom” specializing in shuttlecock manufacturing was founded by Mr. Chen Den Li in Taipei, Taiwan.
1980s
First carbon fiber racket line “Colum-bia” launched. Title sponsor for “VICTOR Cup” in Europe, Meanwhile, initiated a string of endorsement deals on world’s elite players to promote the brand.
1990s
First collection of footwear announced. Production center in Nanjing, China established.
2000s
Branch offices in China and Indonesia were established. VICTOR products gained multiple approvals by the Badminton World Federaion (BWF). VICTOR started sponsorship support sin 2009 to the Korean National Badminton Team as official equipment sponsor.
2010-14
VICTOR Stringing Institute (VSI), branch offices in Thailand and India established. Collaboration with The Walt Disney Company for the “Iron Man 3” Limited series, and Hasbro for the “Transformers 4” collection, appealing to a wider generation of fans. Signed an exclusive partnership with the Badminton Asia Confederation (BAC), devoting in Asian badminton development.
2015-16
At the same time, VICTOR SPORT (THAILAND) CO.,LTD. also signed a contract with famous Thai men’s singles player Boonsak Ponsana.
2017
VICTOR and the Badminton Denmark agreed to a multi-year partnership, giving VICTOR the exclusive right in supporting team apparel and making VICTOR the Main Equipment and the Official “Presented-by” Sponsor at the Denmark Open . Taiwanese superstar Tai Tzu Ying rewrote history as she racked up six women’s singles title in a row.
2018-19
50th anniversary of the brand. VICTOR become the title sponsor of Super 1000 China Open. Tai Tzu Ying rewrote the women’s singles record with 31 winning streaks and the longest period as World No.1.
2020-21
Cooperate with BWF to promots Air Badminton and release AS Air Shuttle. VICTOR keeps communicating forward brand spirit “Ready To Win” with World No.1 Tai Tzu Ying, World Champions Mohammad Ahsan / Hendra Setiawan, Danish Ace Anders Antonsen, and players around he world. From 2022, VICTOR will be the official equipment partner of BWF Team Championships- Thomas Cup, Uber Cup, and Sudirman Cup.